ATTENTION TO DETAILS HELPS HOMEOWNERS
SELL
FAST IN A BUYERS MARKET
By Rich Legg
www.UtahRealtor.info
Your
boss has just given you the career opportunity of a lifetime, but the job is in
another state.
Soon
you discover that moving your family to another city may be one of life’s
hardest tasks. The thought of leaving
behind old friends and schools for a strange town can be frightening. The biggest challenge of all, however, it to
preserve the equity in your housing investment so you will be able to purchase
a similar home in the new location.
Not
to worry. Even in these uncertain times
homeowners can sell at very satisfactory prices in a reasonable period of
time. The secret? Pay attention to details, utilize marketing
savvy and price the home to sell quickly.
The
following tips can help you get that “sold” sign up fast.
SELECT A SAVVY REAL ESTATE AGENT…one
with a successful track record in your neighborhood, backed by resources that
extend into outside housing markets.
Make sure the agent prepares an effective listing of your property –on
that outlines all the features that make your home unique. Also, it’s smart to prepare a separate fact
sheet that can be distributed freely to all interested buyers. In soft time, offering the agent a bonus if
the house sells within 60 days can work to the homeowner’s advantage.
OFFER THE RIGHT PRICE. Start with a price that is reasonable for
your neighborhood and the size of your home.
Comparing the price of your home with similar nearby listings is an easy
way to be sure you are offering the right price. Comparing the opinions of two independent
appraisers will also help you avoid over-pricing.
PAY PART OF THE CLOSING COSTS…usually 3 to 5 percent of the loan amount. This will attract those first-time buyers who are short on cash for down-payment and closing costs. Offering to turn over personal property such as washing machines and dryers, refrigerators and flower boxes can also attract buyers looking for the best deal.
ACCEPT CONTINGENCY AGREEMENTS. Make your sale contingent upon the sale of
the buyer’s home. This takes away
buyers’ fears of juggling two properties and mortgages at the same time.
TAKE ADVANTAGE OF THE CORPORATE RELOCATION
TRADE. Be sure that your broker is
connected to a relocation network – one capable of brining in buyers from
distant places. And, of course, try to
get your employer to provide you with relocation assistance, too.
MAKE YOUR HOME STAND OUT. Fresh paint and flowers can go a long way in
impressing buyers. Tend to such details
as moving the lawn, fixing stubborn door knobs and sliding doors, and
straightening up the basement. Remember,
your home’s appearance on the day it’s shown can make or break a sale.
The
bottom line is that sellers should take the time to make their home as
attractive as possible. Compiling
helpful tips for the buyer about school districts, utility bills and directions
to the nearest shopping mall can go a long way in selling your house quickly.
With
a little work and an active real estate agent, chances are good that your house
will sell fast in today’s buyer’s market.